CALGARY, ALBERTA--(Marketwire - March 20, 2012) -
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Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, today announced the Company has enhanced the functionality of the Restaurant vertical within the Poynt Platform ("Poynt" or the "Platform") by allowing users in the United States to view menus, order food and see available offers and discounts directly in the restaurant results list without leaving the restaurant vertical.
This enhanced restaurant functionality reinforces Poynt Corp.'s key tenet of providing users with the most intuitive and convenient way to find local information and transact directly within the Platform. Within the restaurant vertical, U.S. Poynt users will now see icons to represent restaurants which offer an online menu (menu icon), offers (dollar sign icon), or food ordering (car icon). To ensure consistency for Poynt users globally, table booking icons have now been replaced with a bell icon when users are able to make restaurant reservations.
"We understand the mobile consumer and realize the importance of streamlining their on-the-go experience," said Andrew Osis, CEO, Poynt Corp. "Our expanded restaurant offering provides U.S. users with a personal culinary assistant to find local restaurants, browse menus, place orders, and view offers - all displayed in the search results directly within the Platform. Our attention to our users' experience is one of the many reasons Poynt has experienced strong growth over the past year, and we expect continued growth as we deliver future innovations in the mobile search experience."
Through partnerships with Restaurant.com, Mobile Spinach and Peekaboo, Poynt provides offers and discounts on dining across the U.S.. Poynt has also partnered with GoMoBo and GrubHub to provide users with the ability to view menus and place food orders while on the go. Partners OpenTable, toptable, LaFourchette and ElTenedor continue to provide users with the ability to make dining reservations.
Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain, India and Australia on Android, iPhone, Windows Phone, and Nokia devices along with BlackBerry smartphones and BlackBerry Playbook tablet, from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the Platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corp.
Poynt Corp. (about.poynt.com) (TSX VENTURE:PYN)(OTCQX:PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on all major smartphone and tablet platforms in nine countries. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, Alberta, Canada, Poynt Corp.'s common shares trade on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
Important Cautions Regarding Forward-looking Statements
This news release contains forward-looking statements relating to, but not limited to: the effect of improved data sources and adding additional popular features, such as the Restaurant vertical enhancements within the Platform, on user retention, user queries and revenues; anticipated user benefits of the Restaurant vertical within the Poynt Platform; expectations regarding future innovations in the mobile search experience and the expected growth from such innovations; and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions regarding, among other things: future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the Platform; ability to successfully implement the Restaurant vertical enhancements within the Platform; achievement of the anticipated effect on user retention, user queries and revenues from the Restaurant vertical enhancements within the Platform; continued growth in number of active users of the Platform; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and Poynt's ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; failure to successfully implement the Restaurant vertical enhancements within the Platform; failure to achieve of the anticipated effect on user retention, user queries and revenues from the Restaurant vertical enhancements within the Platform; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of the Company's brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile (www.sedar.com).
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.
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